Audience Research: Local newspapers

Research in newspaper audiences show that the average age for reader's is around 50 years old with the youngest readers being around 43 and the oldest being about 61 years old. Below is a graph displaying the average age of the main newspaper outlets in the UK:

An implication of this graph is that implies that the older generations of people read the more conservative 'right wing' newspapers, such as the Daily Mail and the Daily Telegraph, whilst the younger generations are more interested the more liberal 'left wing' newspapers such as the Independent and the Guardian. The split between the varying ages is around 32 years old and on average around 25% of the total audience of these newspapers are aged below the age of 34 and the split male and female readers is in favour and more males read newspapers with an average amount of readers being about 55-58%.