- Hard sell: This uses a more direct and overt sales message.
- Soft sell: This uses a more subtle and friendly sales message.
- Conversational: Consists of conversational dialogue that implies a relationship between the producer and the consumer.
- Instructional: These usually have explanations on how the products works.
- Aspirational: This consists of a large amount of the advert is taken up by the product so that the audience wishes to own it.
- Testimonial: This uses an endorsement from 'ordinary citizens' that explain the benefits of the product.
https://www.voices.com/solutions/radio/examples-of-different-types-of-radio-commercials
On average, these adverts are between 30 seconds to a minute long and it varies many times they mention the product depending on the type of advert. In the exemplar adverts, the hard sell and testimonial adverts mentioned the product the most with a an average of about nine times and the soft sell and instructional adverts mention the product the least with only one time where the product was mentioned. Most of the adverts end with endorsement that urges consumers to go to an external link, for example a website, for more information on product and they can also include the producer explaining the benefits of the product and this is more common with testimonial, aspirational and hard sell adverts. Radio adverts will be more appealing to a local audience because it is common that people listen to radios on, for example, on their way to work and many people listen to the radio because they wish to know the state of traffic on their way to work. I think the type of radio advert that will suit a local newspaper the best will be a testimonial advert because of the endorsement from ordinary citizens which allows the advert to be more applicable to those in a local area that'll likely be outside a major city.
